Gretchen Littlefield is responsible for the overall management, strategic planning and growth of List Services and Infogroup Nonprofit Solutions. This includes leading the Business to Business and Business to Consumer List Services teams as well as services for Nonprofit, Political and Federal Government verticals.
She joined the company in March of 2006, as Executive Vice President of Triplex, a data processing division focused exclusively on the Nonprofit Vertical. Under her direction, the business unit transformed, growing by more than 300%. In 2008, she was promoted to President of Triplex.
In January 2010, May Development, the Nonprofit brokerage arm of Direct Media merged with Triplex to form Infogroup Nonprofit and Ms. Littlefield was promoted to President of the newly formed division. In January 2011, the Political and Federal Government verticals were integrated into Infogroup Nonprofit.
Prior to joining Infogroup, she launched the fundraising program for a national organization which raised over $80 million in two years. She also worked with one of the nation's leading direct response marketing agencies where she managed programs for organizations including the International Rescue Committee and the ASPCA.
In 2009, she was named a Rising Star by the Direct Marketing Educational Foundation (DMEF), a division of the DMA. She is currently is a Trustee of the Foundation. She co-chaired the Direct Marketing Association’s Nonprofit Federation Annual Conference, is on the Advisory Council, and served as Co-Chair of the Legislative Committee.
Gretchen holds a Bachelor’s of Art degree in Political Science from Trinity University, Washington, D.C