Gretchen Littlefield is responsible for the overall management, strategic planning and growth of List Services and Infogroup Nonprofit Solutions. This includes leading the Business to Business and Business to Consumer List Services teams as well as services for Nonprofit, Political and Federal Government verticals.
She joined the company in March of 2006, as Executive Vice President of Triplex, a data processing division focused exclusively on the Nonprofit Vertical. Under her direction, the business unit transformed from operating at a net loss to a $1.1 million profit in one year. In 2008, she was promoted to President of Triplex.
In January 2010, May Development, the Nonprofit brokerage arm of Direct Media merged with Triplex to form Infogroup Nonprofit and Ms. Littlefield was promoted to President of the newly formed division. In January 2011, the Political and Federal Government verticals were integrated into Infogroup Nonprofit.
Prior to joining Infogroup, she launched the fundraising program for America Coming Together, which raised over $80 million in two years, becoming the largest political action committee in the country. She also worked with one of the nation's leading direct response marketing agencies where she managed programs for the Democratic National Committee, Oxfam, International Rescue Committee, Earthjustice, ASPCA and WNET. Additionally, Gretchen worked as a campaign manager, oppositional research strategist, and field organizer for numerous congressional and presidential campaigns.
In 2009, she was named Direct Marketing Educational Foundation (DMEF) Rising Star, and is currently is a Trustee at the DMEF. She has served as co-chair of the Direct Marketing Association Nonprofit Federation Annual Conference, is on the Advisory Council, and is Co-Chair of the Legislative Committee.
She holds a Bachelor’s of Art degree in Political Science from Trinity University, Washington, D.C.