Marketing Genetics

Improve customer retention with this unique, powerful database of consumer transactional data sourced from over 900 catalog merchandise mailers over the past two years. Get access to over 90 million individuals and over 50 million households, including more than 44 million purchase transactions in the past 90 days.


  • Leverage data that qualifies consumer buying trends to inform strategy
  • Understand behaviors based on recency, transactions by product category, purchase channel, and demographics
  • Retain customers by marketing directly to their preferences