Getting all marketing channels integrated together into one central, efficient system is no small feat. Creating a cross-channel marketing strategy in which each channel promotes the others takes a smart solution. Each channel must be able to learn from the others to best target the most lucrative methods for increasing conversions.
- The importance of consolidating all your data in one central command center
- The need for using outside specialists to help maintain data integrity
- The urgency for using triggered messaging and why it can make or break your campaign