Retail Marketing Survey Report

Breaking Through Customer Engagement Barriers with Innovative Marketing and Technologies

Sponsored by Infogroup Targeting Solutions

In a recent survey of over 100 of the top retail marketing executives in the U.S., Infogroup Targeting Solutions collected responses to in-depth, hard-hitting marketing and technology questions. This report, highlights the strategies retailers are pursuing and which ones they have been successful in implementing.

Among some of the key takeaways:

  • Brick and mortar stores still garner the most attention
  • Retailers are lagging in their adoption of marketing technology
  • Just one third of marketers are considered “multichannel”
  • Only 23 percent of retailers use real-time data to generate customer offers