Data-Rich and Insight-Poor

Data-Rich and Insight-Poor

Marketers Planning to Turn Information Into Intelligence in 2013 Survey Report
Sponsored by Yesmail Interactive and Infogroup Targeting Solutions

Find out how companies plan to respond to the BIG DATA revolution in 2013. We surveyed over 700 of the top marketers in the world and here is what we found:
  • The impact of big data on budgets and hiring
  • The influence of data on marketing campaigns across channels
  • The biggest challenges posed by data-driven marketing
  • The future role of real-time data in marketing
To download our complimentary survey report sponsored by Yesmail Interactive and Infogroup Targeting Solutions, please complete the form on the right.



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