Modeling & Analytics

Our services span a broad range of analytical offerings that support the full sales and marketing lifecycle, including strategic planning and ROI-based marketing measurement.
Features
  • Best available data sources and sophisticated analytic tools to produce insights.  
  • Predictive analytics for better segmentation and targeting; Regression, CHAID-Analysis, Decision Tree models to predict acquisition, cross-sell, up-sell, product propensity, lifetime value, attrition, churn, and reactivation.
  • ROI-based and analytical measurement of marketing campaigns including Matchback, order attribution, and campaign performance reporting.
Value

ITS ensures intelligent targeting by finding insight in large amounts of data analytics. But we know that every business is unique and specific challenges need customized results. Our research team takes a consultative approach to make sure we understand your goals. Rather than a template strategy, ITS provides an integrated, customized solution that drives intelligent customer interactions and superior marketing results.

Benefits

Experience has taught us that success takes looking at the entire lifecycle of a customer, from acquisition to retention and reactivation. One of the key outcomes of our analytics services will be the ability to “right size” your sales and marketing investments across your customer base and drive a higher ROI.