A transactional co-op environment is a great way to improve targeting and narrow focus to the best prospects, maximizing spend and increasing ROI.
Getting all marketing channels integrated together into one central, efficient system is no small feat. Creating a cross-channel marketing strategy in which each channel promotes the others takes a smart solution. Each channel must be able to learn from the others to best target the most lucrative methods for increasing conversions.
How to Get More Mileage out of your marketing budget and avoid five lethal mistakes that can sink your campaign from the start.