In a recent survey of over 100 of the top retail marketing executives in the U.S., Infogroup Targeting Solutions collected responses to in-depth, hard-hitting marketing and technology questions. This report, highlights the strategies retailers are pursuing and which ones they have been successful in implementing.
A transactional co-op environment is a great way to improve targeting and narrow focus to the best prospects, maximizing spend and increasing ROI.
Getting all marketing channels integrated together into one central, efficient system is no small feat. Creating a cross-channel marketing strategy in which each channel promotes the others takes a smart solution. Each channel must be able to learn from the others to best target the most lucrative methods for increasing conversions.
How to Get More Mileage out of your marketing budget and avoid five lethal mistakes that can sink your campaign from the start.