Infogroup Audience Solutions brings to market a combination of hundreds of unique B2B and B2C targetable audiences, providing access to over 16 billion data points across an audience segment of 235 million consumers. The B2B reach is equally impressive, with a total of almost 2.5 billion data points across an audience segment of almost 18 million businesses. Marketers use this unparalleled tool to execute campaigns with pinpoint accuracy across multiple channels including connected devices, display advertising, social media, email, addressable television and more.
• Customizable Segments Quantified by 6,000+ Deterministic Online and Offline Data Points
• Powerful Reporting, Insights, Data and Media Optimization
• Predictive Modeling and Audience Expansion Solutions
Powered by Infogroup’s proprietary compilation, verification, and data quality processing , Infogroup Audience Solutions is able to onboard the most reliable, accurate, and comprehensive data available in the industry. We invest over $20 million annually to ensure data quality, making more than 24 million annual telephone calls to verify various business data points. The result is robust, accurate data that meets a level of rigor unparalleled in the industry. That’s why our data is used to power the world’s top search engines and in-car navigation systems.
Infogroup Audience Solutions Private DMP
Our private DMP solution empowers your business with the ability to create a comprehensive customer or prospect profile by merging your own data with second- and third-party sources, as well as Infogroup’s robust proprietary business and consumer data. It extends your company’s reach to consumers and business professionals across all channels and devices, easily and efficiently. And it’s powered by Lotame, the premier cross-screen DMP technology provider. For more information on Infogroup Audience Solutions please email us at Digital@infogroup.com for more information.